Personal picture
Trina LaRocco
Managing Director
Business Development

Trina LaRocco is the Managing Director of Sales at VBC. Trina is primarily responsible for new business development and relationship management of existing VBC partnerships with financial institutions. She leads the sales team in helping banks and credit unions improve the effectiveness of their overall financial risk management process, including asset liability management, interest rate, liquidity and credit risks, by understanding their unique balance sheet challenges and offering customized solutions to enhance performance and regulatory compliance.

Prior to joining VBC, Trina was Vice President of Sales with MountainView Financial Solutions (formerly McGuire Performance Solutions) working with banks and credit unions in meeting regulatory requirements, providing valuation services associated with acquisitions as mandated by the ASC and improving asset liability management processes through ALM model validations, core deposits and loan prepayments analyses. She previously served as Regional Sales Manager at Fiserv providing financial accounting, profitability, budgeting and ALM software to community institutions. Trina began her career in audit at PricewaterhouseCoopers before joining the mergers and acquisitions team in the banking division.

Trina received a Bachelor of Accountancy from the University of Georgia and a Master of Accountancy from the University of Mississippi.